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Apple Pro Display XDR: Why $5,000 is an insanely good deal and could change our future screens This is not a successor to the Apple Cinema Display, it’s a competitor to $30,000 monitors from Sony and Flanders Scientific. The announcement of the new Apple Pro Display XDR was greeted with stunned enthusiasm during the WWDC 2019 keynote in June. But the stunning wasn’t done. A few moments later the crowd learned the price tag — $4,999 (£4,599, AU$8,499) for the base model and $6,998 (£6,448, AU$11,698) if you also purchase the matte finish along with Apple’s pro monitor stand….

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