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[snip]”But while personalizing a movement, especially with the innocent face of a child, is usually PR gold, Greta’s ascendancy to the forefront of environmental activism could end up being a major negative to the movement – and the environment.”[snip]Her story signals a clear change in environmental movement tactics, and just how much more divisive and ineffective that change is likely to be. Greta, and the adults guiding her, are seeking to shift almost all the focus from personal responsibility to governments and big corporations to enact environmental reform. Their argument is that individual people can’t do much to save the…

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