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EXECUTIVE SUMMARY

Radio Campaign to Confront the Lies and Expose the Truth
by Leave The Plantation Organization

“How can Liberal Blacks still Support Their Abuser?”

Our Plan

Mason Weaver is an ex-Berkeley militant graduated in 1975 with degrees in Political Science and Black History. He became a radical revolutionary when a white shipmate tried to kill him by dropping 2,800 pounds of metal on him. He became permanently disabled, hated America and hated white people. His transformation became the subject of a documentary of his life by Dr. James Kennedy “Coral Ridge Hour” television program.

He went on to become the First Black Radio Talk Show Host in Southern California, wrote a newspaper opinion column and authored 8 books on race relations, business and the American Culture. As a Motivational Speaker, Mason has traveled across America and the world teaching the real solution to racial tension and personal responsibility. He is uniquely qualified to stand before the people and defend the “American Privilege!”

Winning Black Voters

Gaining access and winning the hearts of black voters is not hard, if you know where their hearts are. Many people think you reach the black community through the pastors but that cannot be the only avenue. Just like the white community, pastors have limited influence over the actions of the people. If pastors had tremendous influence, Nike would be offering pastors money to endorse their products. Who can influence the purchase of cars, shoes, vacations, clothing, drinks for more customers? The entertainers, athletes and celebrities. This is what we are missing.

Many well-known Black celebrities have endorsed President Trump, but they are only used for rallies where Trump supporters already agree with him.

• Young Urban black Americans do not get their news or views from pastors or regular news.
• They get them news from the radio.
• They do not read or listen to talk radio, they listen to music.

Urban radio has a concentration of black, young listeners, the rates are extremely low and the audience very loyal. For a fraction of the cost of other advertising, Mason can reach, teach and motivate a large segment of this population.

You cannot think and stay liberal. (We have to get them to #THINK)

The reasons for these cites, are based on the past and current political landscape all over the country. No surprise these are the same cities hit by the violent riots.

Larger and smaller urban radio stations where there is a high concentration of black, young listeners, the rates are extremely High and some Low, but the audience is very loyal. For a fraction of the cost of other advertising you can reach, teach and motivate a large segment of this population.

Market Segmentation

Liberal America | 18-35 years old | Males and Females | Inner City | Hip-Hop culture

Target Market

Traditional Democrat Voters

Marketing Strategy

Marketing Strategy: Start the conversation by radio, personal appearances, then debate and share our vision.

Slogan: “How Can Black People Still Support Their Abuser?” and “You Cannot Think and Stay Liberal.”

Measurable Success: obtaining 20% of the Liberal votes for Conservatives and keep 20% on the fence.

Measured Results: We should see a change in voter registration, discussion in the community and a swell of support.

Leave The Plantation Materials: hundreds of videos, 2 minutes sound bites (commercials), major speeches and interviews. Available online when people respond.
After the election we will continue to engage, teach, motivate and grow this audience. Live broadcast on Social Media is available also.

Mason’s books aimed at this endeavor

•  “It’s Ok to Leave the Plantation”
• “Tribalism”
• “The Democrat Party Hates America”

These books discuss the issues in different ways. We cannot expect the radio audiences to buy the books. However we can offer them to our supporters to generate revenue. This will allow Mason to execute this program as an Independent business man. Let them criticize a successful black entrepreneur spending his own money to deliver a message to his people. This would also shield our supporters and investors from boycotts and other dangers.

All books are currently already available. Buy Books Here