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Billionaire and presidential candidate Tom Steyer saw a boost in search traffic on Google during this year’s first Democratic presidential debate on Tuesday night — partly thanks to his tie. During the debate, Steyer appeared onstage donning a red and yellow plaid tie, a fashion choice that failed to go unnoticed on social media after hawk-eyed Twitter users pointed out a number of past public instances in which the candidate has appeared to don similar ties.

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